PRESTIGE BLACK (2026)
ECD : Brandon Mugar
GCD : Marcella Coad
CD : Ginger Quintanilla
Role : Senior Art Director
copywriter : Kayley Vandenberg
Designer : Sam Kang
To introduce Prestige Black in the U.S., we reimagined the launch through a familiar cultural lens: dark mode. Instead of loud reveals, we designed a restrained, social-first rollout that lets the vehicles emerge from the shadows in a way that is minimal, sculptural, and intentional.
A refined 360° treatment pairs motion-tracked supers with controlled lighting to reveal Prestige Black’s defining details with precision. Less feature tour, more encounter. This created an immersive study in obsidian craftsmanship and the quieter expression of Genesis luxury.
